On 20 November 2025, more than 350 professionals gathered at the Riyadh Air Metropolitano Stadium in Madrid for the Premios Potencia ceremony, organised by Interempresas Media. This flagship event for the construction, public works and mining industries highlights each year the companies and solutions that help drive the sector forward.
The 2025 edition, presented as the most ambitious to date, showcased the industry’s strong ability to adapt to new technical, environmental and societal challenges. Innovation, industrial design, operational efficiency, collaboration and professional pride were widely celebrated. Organisers also emphasised major ambitions related to talent attraction, particularly among young professionals and women. As the Premios Potencia prepare to celebrate their 20th anniversary in 2026, the event reiterated the importance of supporting an industry that is continuously reinventing itself.
HA20 E: an electric articulating boom designed for performance
With a working height of 20.5 m, a horizontal outreach of 11.9 m and a lift capacity of up to 350 kg with the Extra Reach, the HA20 E ensures efficient operation on a wide variety of indoor and outdoor job sites. Its oscillating axle, differential lock and 4-wheel drive provide excellent manoeuvrability, including on uneven terrain. The machine integrates Haulotte’s latest innovations, including enhanced safety features such as driving assistance and the transport handle. The HA20 E operates more quietly, more cleanly and more efficiently, meeting the expectations of both operators and fleet managers.
A distinction that confirms Haulotte’s commitment in Spain
The award was presented to Haulotte Ibérica representatives Ivan Morodo and Luis Fernández by Raúl Gomariz Pérez (CEO – GRUPO GOMARIZ), recognising the quality of the work carried out by the local teams and the group’s strong innovation momentum. This distinction confirms Haulotte’s ability to provide solutions that meet market developments and the operational needs of the people lifting industry.
